What are the key differentiation in APAC when it comes to Automated Driving / ADAS needs?
The first generation of ADAS (Advanced Driver Assistance Systems) was revolutionary, but at the same time primitive. These first generation ADAS were hardware based with the same two hardcoded features, FCW/PDW (Forward-Collision/Pedestrian Warning) and LDW (Lane Departure Warning), one size fits all, for millions of drivers worldwide..
As we are working today with dozens of ADAS manufacturers on the next generation of ADAS, it is interesting to see how beyond improved the robustness of the current ADAS functionalities.ADAS is evolving in different ways across different countries, in order to solve real challenges that each territory and culture is facing.
Here are some of the directions and localization of ADAS in Asia, and how they will materialize in the coming years:
Japan – concerned about elderly drivers
Statistics in Japan show that elderly drivers are responsible for accidents up to 4 times the average driver’s population. The increase in elderly population causes the number of accidents to rise accordingly.
This fact raised the ADAS topic for a discussion n in Japan’s cabinet and the Ministry of transportation. It seems like the elderly drivers future in Japan will be a bit more limited, when this population will be permitted to drive fitted vehicles only, equipped with advanced automatic braking/warning systems. These systems will also monitor near-accident events and grade the drivers.
Japanese government is determined to set out this new legislation targeting 2020 already.. Now that the main causes for accidents in Japan were identified the next generation of ADAS would need to mitigate these scenarios.
Korea – regulation in commercial vehicles announced
By the end of 2019 all commercial vehicles had to complete ADAS installation (all, not just new commercial vehicles). It looks as if this regulation will expand to additional vehicles in 2021. As the government subsidizes the approved ADAS devices, the local manufacturers are preparing for the regulation process.
Following a fruitful public discussion about how to regulate automated driving’, Korea has already begun the regulation process, whereas in some other countries this is a mere theoretical discussion.
China – comfort follows safety
While all automakers are looking to add ADAS functionalities that are beyond basic FCW (forward collision warning) and LDW, to raise the safety on the roads, it was interesting to see that automakers in China consider the parameter of comfort as significant as any other. Chinese manufacturers are showing their increasing interest in the features of the next most interesting functionality is Automated Parking.
When it comes to Automated Parking ADAS, a car with Automated Driving ADAS can automatically identify a vacant parking space, once this mission is complete the car will perform the required manoeuvre to park the car appropriately – while the entire parking process needs no driver’s engagement . All these functions are being performed extremely cautiously, with high attention to every movement in the radius of 360 degrees around the vehicle.
With the crowded cities and the increase in traffic flow, features like ACC (Autonomous Cruise Control) and Automated Parking can make driving more comfortable and a lot less exhausting.
The future of ADAS is software
As a result of these varied global needs, the next generation of ADAS is emerging with software as a key differentiator that will also make many existing competencies obsolete.
All these different ADAS applications have different business models and hence different hardware platforms, from the connected dash-cameras to 100% autonomous parking solutions, software based solutions will be the key for these emerging markets.