Arm and Brodmann17 Redefine What Is Possible In Affordable, High Performance ADAS Functionality

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CAMBRIDGE, UK and TEL AVIV, ISRAEL, 9th December 2021 – A collaboration between Arm and Brodmann17 has redefined what is possible in cost-effective, high performance perception software. The partnership is set to accelerate mass market adoption of ADAS like nothing seen before. This groundbreaking technology is now demonstrated in a vehicle which highlights the new camera-based AI.

Brodmann17’s unique technology reuses calculations in deep neural networks that effectively reduce the compute power needed for ADAS solutions without compromising on quality. This, coupled with Arm’s efficient cores, has resulted in a powerful multiplier for a mass-production ready ADAS solution.

The demonstration vehicle showcases the full scope of what robust perception software really can achieve. The comprehensive ADAS suite includes: a front camera system for object and distance detection, automatic speed control and collision warning, a blind spot detection system for cars approaching from the driver and passenger sides of the car, a smart rear camera to identify and alert when pedestrians are detected behind the car, and a smart view monitoring and parking assistance system.

Arm-Brodmann17 Demonstration Vehicle
Arm-Brodmann17 Demonstration Vehicle

“Power efficiency is becoming key as more cameras, sensors and ADAS features are added in modern
vehicles. And this is even more important for electric vehicles,” Adi Pinhas, CEO at Brodmann17, explains. “Arm has long been a partner in the automotive industry, powering a range of applications across the car from bumper to bumper. These new applications require not only high-performance hardware but the right type of software, and it is for this reason that we’re working with Arm.”

Richard York, Director Automotive Partnerships for EMEA, commented: “Brodmann17’s perception
software coupled with Arm-powered silicon, widely available today, is a real multiplier. It proves there’s
an affordable solution, that doesn’t compromise on quality, which is readily available for the mass
production of ADAS. This is a great example of what best-in-breed companies can achieve together to solve a real-world problem.”

As ADAS technology has advanced, its reach is broadening, finding its way into midrange and economy cars, allowing more people to enjoy improved safety and drivability. There are challenges, however, as designers must deliver such systems with constraints such as:

Cost: This is especially a factor for ADAS features that are mandated or encouraged by regulators such
as Euro NCAP. In Europe, the EU has decreed that all new models of cars, vans, trucks, and buses must
be fitted with at least fifteen modern safety features from 2022 onwards. For this to happen, hardware
and software technologies must be affordable and not make the vehicle uneconomical to manufacture
or buy.

Compute power: required must not use a lot of physical space, energy or affect the efficiency of the
vehicle. Space inside the car is at a premium and solutions must not produce a lot of heat thereby
requiring more cost and space for cooling. This is even more important with the rise of electric vehicles,
where inefficient use of energy directly reduces range.

Under the hood: Brodmann17 ADAS tech
Under the hood: Brodmann17 ADAS perception software powered by Arm

The vehicle, which demonstrates the capabilities of Arm and Brodmann17’s ADAS solution, is now
available for car makers and suppliers to experience in person. Although the car is usually in the
Detroit area, Brodmann17 are taking it to Las Vegas in January for CES 2022 for relevant parties to
experience the new future for themselves. Those wanting to arrange a trip in the vehicle should
contact partners@brodmann17.com .

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